Score a Thank-You Touchdown

What kid wouldn’t love to charge out on the professional football turf though the same tunnel their favorite players use? Or what adult, for that matter? (Check out the photo album.)

That’s how 250 Minnesota students burst into 2013 Fuel Up to Play 60 Training Camp, a reward for implementing healthy eating and physical activity changes in their schools. Led by the Minnesota Vikings’ mascot, Viktor the Viking, and by the Midwest Dairy Council’s Princess Kay of the Milky Way, these kids spent a day running relay races, brainstorming next year’s programs, learning how their dairy foods are produced and meeting the newest Vikings quarterback, Matt Cassel.

It was almost as much fun for the adults to watch the kids’ excitement about this nonprofit program. Which is why Midwest Dairy invited its corporate funders and prospective funders to join in the fun.  Fuel Up to Play 60 is an in-school program designed to empower students to “fuel up” with nutrient-rich foods and get out to “play 60” minutes every day. It’s a joint venture founded by the National Dairy Council and the NFL, in cooperation with USDA and endorsed by governors and agencies across the Midwest.

While Minnesota students enjoyed the Vikings playing field, students across the country got the chance to visit other stadiums for similar events, and some even won the chance to have an NFL player, alumni player or mascot visit their school.

Did I mention that adults are often as star struck as the kids?

Making the Connection: That’s what makes these events the perfect venue to say thank you to donors. Does your organization already have events that sponsors and partners could visit?

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