Matching nonprofit missions with corporate funding is all about relationships.
For Valentine’s Day, it seemed natural to see what nonprofits can learn from the advice of romantic matchmakers. A review of “Relationship Rules,” published in the journal Psychology Today in October 2004 and reviewed most recently in June 2012, uncovered these tips:
- Choose a partner wisely.
- Know your needs and speak up for them.
- Respect, respect, respect.
- Know how to manage differences.
- Solve problems as they arise.
What would you add to the list?
Making the Connection:
Relationships with corporate funders can be very rewarding when the matchmaker’s tips are followed. A win/win relationship between a nonprofit organization and a corporate funder is based on meeting both parties’ needs.