Matchmaker’s Tips

Matching nonprofit missions with corporate funding is all about relationships.

For Valentine’s Day, it seemed natural to see what nonprofits can learn from the advice of romantic matchmakers. A review of “Relationship Rules,” published in the journal Psychology Today in October 2004 and reviewed most recently in June 2012, uncovered these tips:

  • Choose a partner wisely.
  • Know your needs and speak up for them.
  • Respect, respect, respect.
  • Know how to manage differences.
  • Solve problems as they arise.

What would you add to the list?

Making the Connection:
Relationships with corporate funders can be very rewarding when the matchmaker’s tips are followed. A win/win relationship between a nonprofit organization and a corporate funder is based on meeting both parties’ needs.

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