Turning Funding Suspects Into Vetted Prospects

Blue Cross and Blue Shield of Minnesota 

Organizing a national conference is a huge undertaking… add sponsorships into the mix and the job gets even bigger. That’s why Blue Cross and Blue Shield of Minnesota wanted help for the 2011 Safe Routes to School National Conference, co-hosted by the Minnesota Department of Transportation.

With only months to go until the conference opened, Polzin Communications helped launch a successful sponsorship program by turning “suspects” into vetted prospects, establishing partnership protocols, and training volunteers for outreach. Two dozen sponsors supported this biennial conference, bringing together a wide range of practitioners that work to make it safe, convenient, and fun for children to walk and bicycle safely to school.