Crafting Compelling Cases for Support

The Midwest Dairy Council

“Stories are powerful: They give meaning and context to what would otherwise be a collection of easily forgettable facts.” Simon Kelly wrote that in Adweek magazine. It applies just as much (if not more) to the world of nonprofits as it does to the world of advertising. Both must move people to take action.

Whether you’re describing a need for funding or reporting a program’s success, making a compelling case will bring your story home. Here are a few examples from the Polzin Communications library:

“Zumba dancing, walking clubs, taste tests and motivational speakers. No, it’s not a pricey health club – it’s how all 360 students at Whittier Elementary in Sioux City, Iowa, activated Fuel Up to Play 60. Fuel Up To Play 60 encourages kids to choose nutrient-rich foods first, and get out and play at least 60 minutes every day.

Physical education teacher Cindy Tudehope enlisted other adults in the community to jump start the program and make a big impression. By spring, students at this school had invited their parents to join them, uploaded a video to School Tube, and had even been showcased in a presentation to the Sioux City School Board.”  Continue reading…

“Seward Montessori turned everything from bad weather to small spaces into an advantage to enact Fuel Up to Play 60 at this Minneapolis kindergarten through 8th grade magnet school.”  Continue reading…

“Grumbling has turned to pride for students at St. Paul, Minnesota’s Chelsea Heights Elementary School, which has a diverse population with 47 percent qualifying for free or reduced-cost school meals. During the 2009-2010 school year, the principal required students to run a quarter-mile lap around the playground at the beginning of each recess—that’s when the grumbling started. Then she learned about Fuel Up to Play 60, empowering students to take the lead for themselves and their peers with physical activity and healthy eating choices. In 2010-2011—with guidance from parent volunteers—the school started promoting healthy eating, established running and archery clubs, and filled them both to capacity.”  Continue reading…

“Money was the incentive, but lasting changes in student behavior have been the true reward for implementing Fuel Up to Play 60 at Callanan Middle School in Des Moines, Iowa. Physical Education teacher Felicity Croat says the school had no budget for equipment, so she applied for Fuel Up to Play 60 funding. “As we got into it, the kids were pretty interested in the healthy eating aspects too,” Croat says.”  Continue reading…