In previous posts, I’ve encouraged you to ditch the “Olympic medal” mentality and focus on creating corporate sponsorship benefits that meet the prospect’s goals. Here to echo the theme – and provide two really helpful phrases you can use right away — is Shannon Doolittle of Doogooder, an event fundraising coach:
Did you catch the magic words?
“I want you to be part of the benefit planning process, so that you can drive value that’s important to you.”
“We’re going to offer you a unique opportunity to follow up with our guests.”
Let me know how this approach works for you… I’m betting these phrases will be winners!