Sponsorship Lessons from the Arts

Word About their Sponsors story

Sponsorship is becoming more important than ever, particularly for the arts. So it was rewarding to open the Sunday newspaper and see an article devoted to how arts organizations and companies are coming together in a deeper way. Since sponsorship is my sweet spot, I perked right up. Here are my key  take-aways. (Click Article A Word from Their Sponsor 07 23 17 to read the whole Star Tribune story.)

The article says:

“Companies are devoting more dollars to causes that match their missions…”

“Typically, 75,000 people will see our summer musical, so that’s just a smart business decision…”

Kim says:

Audience is king. The better the match between your audience(s) and the people your prospect wants to reach, the better your chances of sponsorship success.

The article says:

“As companies’ philanthropic portfolios shrink or shift… makes it necessary that arts groups become more accomplished and adept at truly forming partnerships, not just holding out a tin cup.”

“Companies want meaningful engagement.”

“Corporations are much more concerned about the bottom line. They want to see a return on investment – which isn’t necessarily a bad thing.”

Kim says:

Sponsorship dollars come from the marketing budget – and are spent to help accomplish a marketing goal.

 

The article says:

“US Bank is not only sponsoring the artist-designed mini-golf, it’s inviting employees to play and offering discounts for cardholders…”

“It’s about… creating communities where we know our guests, our team members can thrive.”

Kim says:

The arts and education, in particular, can help sponsors meet goals about recruiting and retaining talent.

 

Does this spark new ideas for you? As always, I’m available to answer questions, or for “thinking out loud” about your sponsorship efforts.Article A Word from Their Sponsor 07 23 17Article A Word from Their Sponsor 07 23 17

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Matchmaking: Corporate Funds and Nonprofit Solutions

Training Hosted by the Association
of Fundraising Professionals/Minnesota Chapter

February 14, 2013

Moderator — Kim Polzin (Polzin Communications, LLC)
Panelists — Mike Newman (Travelers Foundation) and Karen Smith (Verizon Wireless)

Looking for the perfect corporate funding match for your nonprofit? Even the best solution to society’s hot-button challenges sometimes have trouble finding the right corporate funders. In this session, you’ll learn about three different kinds of corporate funding (and who controls the budgets), and how to determine which companies have potential to be a match for your organization. After this session, you’ll be able to: Continue reading

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