Nonprofits that engage their board members in fundraising are more likely to reach their goals than those that don’t. In fact, 60 percent of organizations in which board members have helped with fundraising met their 2011 fundraising goals, according to a study from the Nonprofit Research Collaborative. That compares to just 53 percent of organizations without board involvement.
The university foundation where I serve on the board of directors is becoming more involved in supporting our fundraising staff. We’re mindfully building on our commitment to 100 percent giving (by itself an important goal and hallmark of an effective board). This past weekend, we voted to incorporate Six Simple Steps for Board Involvement in Fundraising into our new strategic plan.
How did we do it?
As chair of the development committee, I borrowed a story from a fellow consultant. My friend Chuck recalls being asked to lead his church facilities committee. Continue reading